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When to start promoting a newly created web with Google Ads?

Advertising with Google Ads can be an effective way to attract visitors and potential customers to your newly created website. However, to achieve the best results, it is important to choose the right time and prepare accordingly. In this article, we will discuss how and when to start promoting your newly created website with Google Ads.

Google ads

Advantages of advertising with Google Ads

Before discussing when to start advertising, it's important to understand why you should use Google Ads.

  1. Precise audience targeting: You can choose which users will see your ads based on their demographics, search history, habits, and more.

  2. Scale options: Google Ads allows you to advertise in both small and large markets. It is also possible to adjust the budget and advertising time.

  3. Visibility in search results: Smooth advertising in Google search results can help you get in front of potential customers.

  4. Pay only for results: You only pay when people click on your ad, not for the number of times it's shown.

1. Site preparation

Search engine optimization (SEO)

Before you start promoting your website with Google Ads, make sure it is properly optimized for search engines (SEO). This will help you not only increase your organic traffic, but also lower the cost per click (CPC) of your ad campaigns. Here are some SEO steps you should follow:

  • Keyword research: identify the main keywords that your target audience uses to search for your products or services.
  • Optimizing meta descriptions and titles: make sure each page has properly worded meta descriptions and titles that include your main keywords.
  • Content quality: ensure that your website content is useful and relevant to your visitors, meets their needs and answers their questions.
  • Technical SEO: check that the website is fast, mobile friendly and free of technical errors.

Website design and usability

The design and usability (UX) of your website has a big impact on the experience and behavior of your visitors. Before you start advertising, make sure that:

  • Navigation is simple and logical: visitors find the information they need easily.
  • The contact form and CTA are clear: visitors can easily contact you or take necessary actions.
  • Mobile adaptation: website works and looks good on all devices.

Integration of analysis tools

  1. Monitoring website performance and visitor behavior is essential to successfully managing Google Ads campaigns. Before you start promoting, integrate the following analytics tools:

    • Google Analytics: track site traffic, visitor behavior, traffic sources and other important metrics.
    • Google Tag Manager: easily manage and update website tracking codes.
    • Conversion tracking: set up conversion tracking to measure the effectiveness of your advertising campaigns.
Google ads

2. When to start Google Ads campaigns?

When a website is new, it is recommended to focus on content creation and increasing organic traffic first. First, wait for Google to approve and rank all the pages of your website. This phase can last 1-3 months, depending on the size of the site and the competition in the market. During this period of time:

  • Create and publish quality content: write blog posts, articles, create videos or other content that will attract visitors.
  • Optimize your website: continuously improve the website based on analytics data and user feedback.

Initial Google Ads tests

Once your website has some organic traffic and is properly optimized, you can start your first Google Ads tests. These tests will help you understand which keywords, ads, and target audiences are performing best. Initial tests should be small in scope and include the following steps:

  • Set a budget: set aside a small budget for initial campaigns that you can increase as you see positive results.
  • Create multiple ad groups: use different keywords and ads for each ad group to compare their performance.
  • Follow the results: use Google Ads and Google Analytics to monitor campaign results and make necessary adjustments.
Google ads

Campaign optimization

After your initial tests, once you have data on what works best, you can start optimizing your Google Ads campaigns. That includes:

  • Keyword optimization: remove ineffective keywords and add new ones that may be more useful.
  • Ad optimization: create and test new ads to improve their effectiveness.
  • Budget allocation: increase your budget for the campaigns that show the best results.


Promoting your new website with Google Ads is an important step in increasing your visibility and attracting visitors. But before you start advertising, it's important to make sure your website is properly optimized, user-friendly, and has the right analytics tools. Start with small Google Ads tests, track the results and continuously optimize your campaigns to achieve the best results. Only with proper preparation and careful management of advertising campaigns, you can achieve a high return on investment and successfully grow your business online. Read more information: LiJIA, WebsiteTypes and differences of websitesWebsite marketing.

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