✅ A landing page consists of one long-form page, so customers can find the information they need quickly and easily.
✅ The further along, the more people and businesses use the Internet when looking for the information they need - it's convenient, efficient and fast. Having a website is becoming a trend and most customers even expect and are guaranteed to find the right business or service online.
✅ Landing pages are vital to your business. Whether you're a startup looking to reach their first 5,000 users or a car dealership that wants visitors to request quotes. Without landing pages, the people who visit your website won't convert into users or leads.
✅ A landing page acts as your business card, so if you are a freelancer or have a small business, then great choice at a good price.
A representative website and a landing page are two different typologies of websites for different purposes:
- Representative website:
– It is more than one page, usually consisting of several sections or pages, designed to reflect the company or organization's activities, services, products, about us, contacts, etc.
- A representative website is often a comprehensive online image of a business or organization. It is usually intended for a general introduction to the business, providing broad information about the company, its history, services, employees, etc.
- Landing page:
– This is a single page that is dedicated to a specific goal or campaign to drive visitors to a specific area of action, such as purchase, registration, subscription, etc.
- A landing page is often targeted, created with a specific goal - to convert a visitor into a customer or to obtain another desired action (CTA - Call To Action).
The main differences between a representative website and a landing page:
- Purpose: A representative website is designed to provide general representation and information about a company or organization, while a landing page is designed to encourage a specific action (such as a sale).
- Scope: A representative website is usually a comprehensive online representation of a company or organization with many pages or sections, while a landing page is a single page that is often shorter and focused on a single goal.
- Content and design: A representative website often has more information, deeper navigation and a more complex design to reflect the company's identity. The landing page is simpler, with more clearly targeted content and design to encourage a specific action.
You can have a representative website as the main online representation of your business and create multiple landing pages to reach different target audiences or drive specific actions (such as sales, registrations, subscriptions) in separate marketing or advertising campaign contexts.
For more information on the differences, see our article: LiJIA