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Brandbook: What it is and what constitutes it

Brandbook is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. Brandbook not only helps ensure that all company employees and partners adhere to the same standards, but also strengthens brand recognition and credibility.


What is brandbook?

Brandbook is a document that describes and visualizes all the main elements of the brand and the rules for their use. It details all design guidelines, from rules for logo usage to color palettes, fonts, and other visuals. This document is essential to ensure that the brand is consistently and professionally represented in all communication tools.

Brandbook structure

A brandbook usually consists of several main parts, each of which is described in detail below:

1. Introduction and brand philosophy

This section provides general information about the company, its mission, vision and values. It helps to understand what is the purpose of the brand and how it wants to be perceived in the market. The philosophy of the brand is the basis for all other elements of the document, because it indicates the direction in which all communication should be created.


2. Logo

The logo is one of the most important elements of the brand, so it is given a lot of attention in the corporate style book. This section contains all versions of the logo (such as color and black and white) and the rules for their use. It also specifies minimum sizes, the logo protection zone (the space around the logo that must not contain any other elements) and examples of misuse.

3. Color palette

The color palette is another essential element of the brand. This section lists primary and secondary colors and their HEX, RGB and CMYK codes. A color palette helps maintain a consistent visual style across all communication tools, from printed materials to websites and social media.

4. Fonts

Fonts are also an important part of corporate style. Corporate style refers to the primary and secondary fonts used in all company communication channels. This includes font sizes, styles, and rules for using them in different contexts (such as headings and body text).

5. Graphic elements and icons

In addition to the main design elements, the corporate style can also describe various graphic elements and icons used in company communication. These can be illustrations, icons, lines, textures and other decorative elements. This section helps ensure that all visual elements are used consistently and work together.

6. Tone and communication style

Brand communication style includes not only visual but also verbal aspects. This section describes the tone of the brand. tone of voice) – how a company should communicate with its audience. This can include style guidelines (such as formal or informal tone), vocabulary recommendations, writing style, and even grammar rules.

7. Examples and application guidelines

The final corporate style section provides examples of the application of various branding elements. These can be business cards, letter templates, social media posts, advertising layouts and other communication tools. This section helps visualize how the final design solutions should look and ensures that all employees and partners can easily understand and apply the brand style rules.


Why is corporate style important?

Corporate identity is an essential tool for every company, as it helps maintain a consistent and recognizable brand image. Consistency is the key to success in building a strong and reliable brand. When all employees and partners of the company follow the same rules, the brand becomes easily recognizable and stands out from the competition.

In addition, corporate style helps to save time and resources. Instead of creating new design solutions from scratch each time, employees can refer to ready-made guidelines. This not only speeds up the work, but also ensures that all design decisions are aligned with the brand identity.

In conclusion, corporate identity is an essential tool for any company seeking to create and maintain a strong, consistent and recognizable brand. This document helps to ensure that all elements of the company's communication are aligned with each other and in line with the brand's philosophy and values.

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