- Word logo;
- Monogram logo;
- Visual logo;
- Combined logo;
- Emblem logo;
- Mascot logo;
What is a logo?
The word "logo" is often used as a term to define any emblem that a company has created to visually represent its brand.
However, there are two main categories of logo design:
- A logo consisting of only a font representing the company name or initials.
- Logo with text and symbol.
There are five main types of logos, divided into two main categories, each with its own unique strengths and design features. One style may suit you better than another, depending on a number of factors: the length of your company name, your industry, and your potential customers.
Let's take a closer look at each type of logo.
1. Word logos
2. Monograms / letter logos
3. Visual logos
5. Emblem logos
The emblem is one of the oldest forms of logos. Emblem logo elements consist of ancient text in a container (often a circle or other shape). Think badges, stamps or emblems. Logos are treated as a single image, not typography.
The emblem can radiate prestige or sophistication – often associated with brands with a long history. However, these types of logos are also less versatile, especially when used online. An emblem logo is often complex and can be difficult to resize for use on social media or business cards.
Because of their shape, emblem logos make great profile pictures on social networks. Their unique design makes them look great on anything from clothing to stickers.
6. Talisman logos
The mascot logo features an illustrated figure that acts as a brand ambassador. These types of logos are often fun and friendly and give the audience a personality to relate to and interact with.
You can often see mascot logos used in children's brands because of their appeal.
These logos are often used by service companies, food brands, and sports teams. However, we've recently seen a trend where more app brands and technologies are using cartoon characters to make their brands more human.