Creating a brandbook (otherwise known as a brand style guide) is a document that describes and specifies the brand's identity, rules, guidelines and standards of use. This document is the result of a development process that defines how your business should be used and recognized in various contexts.
The main elements of creating a brandbook and information that can be included in this document:
- Creating a logo: The logo is created suitable for printing companies (AI, ESP, PDF, JPG, PNG files).
- Rules for using the logo: Guidelines are given on how the brand logo should be used, in which environment, in what colors or variations, in order to maintain integrity and recognizability.
- Color palette: The system of used colors, their names and codes (CMYK, RGB, HEX) is described, and the rules for how and when these colors should be used are indicated.
- Fonts and typography: The fonts used, their sizes, styles and typography recommendations are indicated to maintain the integrity of the text and the corresponding brand style.
- Elements of corporate style: All the style design layout options you need, from business cards to ballpoint pens.
- Design guidelines: Describes the specific design rules for how a company's visual material should be created in elements such as promotional posters, slides, web pages, etc.
- Communication guidelines: The tone, style, communication rules and use of language are specified so that all communication messages correspond to the brand identity.
- Additional information: Other information may be included, for example, about the brand's history, image, guidelines for the use of photographs, etc.
Creating a brandbook allows you to determine the guidelines and rules that an organization or company uses to ensure the unity, uniqueness and recognition of the brand in all its activities. It is an important tool that creates and maintains the quality and value of the brand in the market and in the minds of consumers. This document also helps to ensure that everyone who works with the brand - from designers to marketing specialists - adheres to the same standards.
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