Website translation is very important, because in today's digital world, the market is no longer limited to one country or language. Even a small business, with a proper website, can reach customers abroad. One of the simplest, but also most effective ways to expand your audience is to translate your website into other languages. This is not only convenient for the visitor, but also a strategic investment in business growth.
Why is website translation important?
Wider audience: There are about 3 million Lithuanian speakers, but hundreds of millions of potential customers in the global market. By translating your website into English, German, Polish or other languages, you increase your visibility and reach.
User convenience: Users are more likely to trust a website that is presented in their native language. Even if they speak English, the option to choose their native language creates a sense of trust.
Increasing conversions: Studies show that customers are more likely to buy or order services from websites in their own language, meaning that translating your website can directly increase sales.
SEO benefits: Multilingual websites are better indexed in Google search in different countries, meaning your business can be found more easily by users abroad.
What languages are worth choosing?
Website translation should not be done haphazardly. The choice of languages depends on your target market:
English – universal and essential if you are aiming for an international audience.
Polish language – is particularly relevant for Lithuanian businesses due to the neighboring market.
German and French languages – suitable for companies wishing to expand into Western Europe.
Russian language – useful if you are targeting eastern markets.
- Scandinavian languages (swedish, norwegian, danish) – relevant if you are planning to expand into Northern European countries, which have strong and stable markets with high purchasing power.
The most important thing is to analyze which countries have the highest concentration of your potential customers and adapt your website accordingly.
What methods are used for website translation?
To quickly translate your WordPress website into multiple languages, you can use specialized translation plugins. The two most popular solutions are GTranslate and TranslatePress.
GTranslate sprendimas:
Advantages:
Low price, as the free version is usually enough.
Automatic translation of the entire website at once.
Supports many languages.
Convenient language selection menu for visitors.
Disadvantages:
The free version only provides translations in Google Translate format, without the ability to edit, change, or correct translations.
Automatic translations can be inaccurate, especially in technical or specialized texts that you will not be able to correct.
Limited design and localization customization options.
TranslatePress:
Advantages:
You can edit, change, or correct translations manually directly from the WordPress admin area.
Manual translation is possible.
In the paid version SEO support – separate URLs, meta descriptions, and keywords for each language.
Intuitive "live" editing mode - see changes in real time.
Ability to fully localize the website (menu, forms, buttons).
Disadvantages:
The price is higher than GTranslate.
To take advantage of SEO translations, you need the paid version.
On large websites, translation may take more time as the content needs to be reviewed manually.
Which one to choose?
GTranslate It is more suitable if you want a quick and cheap solution and it is important for you to quickly translate a lot of content into many languages, but you are not very demanding on the accuracy and quality of the texts.
TranslatePress more suitable for those who want more control, translation quality, the ability to correct texts in the future, care about SEO, and want a professional-looking multilingual project.
Website translation - benefits in the long term
Investing in website translation pays off because:
Traffic from foreign markets is increasing;
Customer trust is growing;
The brand is getting stronger;
There is an opportunity to compete internationally.
Companies that take care of a multilingual website usually see an increase not only in visitor traffic, but also in conversions.
Website translation - conclusion
Website translation – this is one of the most important steps for a business seeking to expand into other markets. It is an investment in customer convenience, image and sales growth. When choosing a translation strategy, not only the text itself is important, but also cultural adaptation, technical solutions and SEO optimization.
A properly translated and customized website becomes a powerful tool that allows a business to reach new audiences and establish itself in the international market.
Professional website translation is not just about transferring words from one language to another. This is a process that includes tone of text, cultural adaptation, accuracy of terminology, and SEO optimization in each language. A well-translated website not only allows you to reach a foreign audience, but also creates a sense of trust that directly affects purchasing decisions. Therefore, even if automatic translation tools are used, it is worth reviewing and adapting the content according to the target market.
Need a website translation?
When creating websites, we can translate the website according to your business information and marketing and SEO guidelines. For more information, read: LiJIA, Website, Types and differences of websites, Website marketing.
