What makes a website "good"? High organic rankings? Valuable content? Customer experience? Or something else? Although experts around the world have different opinions about what a website should look like, they all agree that there is no single factor that determines the quality of a website. But website search engine optimization tools and the user are essential parts of the website strategy.
Optimizavimo įrankiai, kurios siūlome išbandyti nemokamai, kurie gali padėti geriau optimizuoti svetainę:
Understanding user behavior is essential to optimizing a website. Whether you are an email a shopping site trying to maximize conversions or an informational site trying to increase user time on site. „Google Analytics“ allows webmasters to monitor the behavior of users as they browse the site. Automatically collects data and offers reports to better understand user behavior.
If you want to test a new feature on your site, „Google optimize“ is where you need to go. Google optimize, offered by Google for free, allows webmasters to test different variations of a page, such as fonts, call to action, headlines, product copy, product display and align with the desired goal. If you're looking for a free tool to A/B test your website, you won't find anything better than „Google Optimize“. In addition, the tool seamlessly integrates with „Google Analytics“.
„Google Search Console“ - allows webmasters to view their site's performance on Google. The console is also useful for troubleshooting your site, fixing indexing issues, requesting re-indexing of new content, and many other features. However, an important component of the console that makes it invaluable to webmasters is the ability to provide search-related data. How often is your website ranked in search? What keywords are you ranking for? And how often do users click through to get to your site? You will find all the answers to these questions in this tool.
„Screaming Frog“ is a crawler that scans your website for common SEO issues. It finds broken links, detects duplicate content, finds redirects, extracts relevant data from a web page, analyzes page titles and "meta tags" and several other uses. „Screaming Frog“ makes it easier for webmasters to detect website anomalies and improve elements that affect SEO rankings.
Another free tool offered by Google is „PageSpeed Insights“ – used to measure website performance on desktop and mobile devices. Each site is assigned a score on a rating scale of 0 to 100. Sites rated above 90 are considered good, 50 to 90 require improvement, and sites below 50 are considered poor. The performance score is based on laboratory data, meaning performance is measured in a controlled environment. „PageSpeed“ the results provide webmasters with an accurate picture of how users interact with the site.
The earlier you start optimizing your website, the better
Kiekvienas iš aukščiau paminėtų įrankių yra paprasta naudoti ir suteikia neįkainojamos informacijos, leidžiančios optimizuoti Jūsų svetainės našumą. Ir nors visi šie optimizavimo įrankiai yra nemokami, kai kurie taip pat turi mokamas versijas, jei jausite poreikį.
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