Newsletters are still one of the most effective marketing tools, surpassing even social media. They allow you to establish direct contact with the customer, present news and promotions, and most importantly, stimulate sales. Companies that invest in newsletters often see increased customer loyalty and higher conversions.
Newsletters – what are they?
Newsletters – are emails sent to customers or subscribers that provide the latest information about a company's products, services, promotions, tips, or news. Unlike social media or advertising, newsletters reach the user's email inbox directly, so they are more likely to be read.
Why newsletters are important for business
Direct contact with the client:
Newsletters allow you to reach your customers directly, whether they are browsing social media or searching for information online. This direct contact is often more effective than any other means of communication.Helps maintain loyalty:
A regular newsletter reminds you of your business and encourages customers to return. This is especially important for e-commerce stores or service providers who want customers to come back and make repeat purchases.Drives sales and conversions:
Newsletters are often used to announce promotions, discounts, or new product launches. This can increase sales because customers receive a direct call to action.Segmentation and personalization:
Modern newsletter tools allow you to segment subscribers based on purchase history, demographics, or website behavior. This allows you to send more personalized emails that are more relevant to the user's interests.
How to create effective newsletters
Catchy title (Subject line)
The first thing a subscriber sees is the title of the email. It should be short, clear, and intriguing to encourage them to open the email.Valuable content
The content must be useful to the subscriber. This can be:Latest promotions and discounts,
New product launches,
Tips or articles related to your business,
Exclusive information for subscribers only.
Visual appeal
The design of the email should be neat, with clearly visible buttons (CTA – Call To Action). The images and colors should match the brand identity.A clear call-to-action button
Each newsletter should have a clear call to action, for example: "Buy Now", "Subscribe to a Course", "Get a Discount".Regularity
Subscribers appreciate consistency. You don't have to send emails every day, but it's a good idea to have a set rhythm, such as once a week or month.Analytics and testing
It is important to track newsletter statistics: open rates, clicks, conversions. This allows you to optimize your emails and improve their effectiveness.
Popular additional features in newsletters
Pop-up form on the website – allows you to collect new subscribers directly from the website.
Automatic greeting letters – sent to a new subscriber or on their birthday.
Segmented emails – for example, by purchase history or geographic location.
Response to actions – emails encouraging you to complete a purchase or take advantage of an offer.
SEO benefits and long-term value
Newsletters not only strengthen your relationship with customers, but can also contribute to your long-term marketing strategy:
Increases brand visibility as customers return to the website more often.
Encourages sharing of content on social networks.
Segmentation and personalization can help you better understand customer needs and optimize sales strategies.
Most popular newsletter plugins for WordPress:
MailPoet – One of the most popular newsletter plugins for WordPress. Allows you to create subscription forms, send automated emails, and manage subscriber lists directly from the admin area.
Omnisend – is a professional email marketing and automation system, which is especially popular with e-commerce stores. It allows you to not only create and send newsletters, but also automate all customer communication.
Mailchimp for WordPress (MC4WP) – great integration with one of the largest email marketing platforms, Mailchimp. Allows you to easily connect subscription forms and synchronize WordPress users with the newsletter system.
Brevo for WordPress – a professional solution for those who want to not only send newsletters, but also automate all customer communication: welcome emails, abandoned cart reminders, promotions.
Conclusion about newsletters
Newsletters is an effective tool that helps you stay connected with your customers, promote their loyalty, and increase sales. The key is to send valuable, clear, and engaging content, use segmentation, regularly analyze results, and constantly improve your strategy.
Investing in newsletters pays off: they help maintain long-term relationships with customers, increase engagement, and drive conversions. Even a simple subscription form on your website can be the first step towards successful customer communication.
Is it difficult to start creating newsletters?
We can help you create newsletters or implement such a feature on your website. For more information, read: LiJIA, Website, Types and differences of websites, Website marketing.
