SEO training is about learning how to optimize websites to be more visible on search engines like Google, Bing, and others. After the training you will learn:
- SEO Basics: You will learn how search engines such as Google work, how website rankings are determined, and what are the main factors that influence website positions.
- How to choose the right content strategy: Well-optimized websites usually have quality and meaningful content that meets the needs of their audience.
- Optimize your website: This includes technical SEO (such as fast page loading, mobile-friendliness, URL structure optimization), SEO-optimized headlines, use of search keywords, etc.
- Track your search results: Using SEO tools, monitor website traffic, keywords that generate traffic, and other indicators.
- You will distinguish between internal and external SEO: You will understand how to take advantage of internal and external SEO.
- You will know SEO tools: You will also learn about SEO tools such as Google Analytics, Google Search Console, SEMrush and others.
- And a lot of other information.
Main SEO items include:
- Keyword optimization: This includes using the right keywords in website content, headings, meta descriptions and other page elements to match users' search queries.
- Technical SEO: This includes the technical side of the website, such as speed, mobile friendliness, URL structure, sitemaps, page indexing, etc.
- Link building: It is important to have quality links from other websites, as they help to improve the authority and position of the website in search engines.
- Quality and meaningful content: Keywords should be included naturally in content that is useful and informative to the audience.
- Optimized user experience (UX) design: A website should be easy to use, with a beautiful design, fast loading time and easy navigation to improve the user experience.
- Analysis and monitoring: Using various tools (eg Google Analytics, Google Search Console) it is important to monitor and analyze website traffic, traffic, keywords and other important indicators.
It's also worth noting that SEO training is an ever-changing field as search algorithms are constantly evolving. Therefore, we try to constantly follow the latest developments and improve our knowledge and skills in this field.
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