Digital marketing training covers various activities and strategies for online advertising, sales and marketing. This is an area of wide possibilities, in which digital channels are used - web pages, social networks, e-mail. mail, channels that include mobile devices - to reach consumers, create an image of a product or service and increase sales.
Digital marketing training, during which you will learn what is:
- Content marketing: Kūrybinis turinio kūrimas ir skleidimas siekiant pritraukti, įsitraukti ir išlaikyti auditorijos dėmesį.
- SEO (Search Engine Optimization): A way to improve a website's visibility in search engines to make it easier to find and access.
- Social media marketing: Reklamos ir komunikacijos kanalų kūrimas ir naudojimas socialiniuose tinkluose.
- E-mail marketing: E-mail using email for customer engagement and information dissemination.
- Advertising Campaigns (PPC): A paid advertising model where you pay for each click on an ad.
- Marketing Analytics: Collection, analysis and interpretation of data to better understand campaign effectiveness and consumer behavior.
Digital marketing training where you will learn how it helps:
- For sales growth: Digital marketing is often aimed at increasing sales of goods or services.
- Increasing audience engagement: Creative content and social media strategies that aim to engage with audiences and build loyalty.
- Prekės ar paslaugos pozicionavimui: Skaitmeninė reklama gali padėti sukurti arba sustiprinti prekės ar paslaugos įvaizdį rinkoje.
- To optimize conversions: Digital marketing tools also help to optimize conversions – i.e. converting visitors into customers or taking customer actions.
Digital marketing training, where you will learn about the tools for a year:
- Online analytics tools: Google Analytics, Meta pixel, Google Search Console, etc. to track, analyze and understand online user behavior.
- Social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. that allow you to create and distribute content and advertisements.
- E-mai distributors: Tools e-mail for email marketing such as MailChimp, Omnisend, etc.
And many other things you will learn during digital marketing training.
Digital marketing is constantly evolving, taking into account new technologies and consumer behavior. It is an essential marketing strategy for many companies seeking to reach a larger circle of consumers and achieve higher sales results.
Read more on our business blog LiJIA.
