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Marketing

Administration of social networks

Social network administration: Benefits and purpose

In today's digital age, social networks are an integral part of both personal and business life. Companies and brands actively use social networks to reach their audience, spread information and strengthen their brand image. However, in order to maximize the potential of social networks, it is necessary to have a professional social network administration strategy. In this article, we will discuss the benefits of social media...

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Google ads

When to start promoting a newly created web with Google Ads?

Advertising with Google Ads can be an effective way to attract visitors and potential customers to your newly created website. However, to achieve the best results, it is important to choose the right time and prepare accordingly. In this article, we will discuss how and when to start promoting your newly created website with Google Ads. Advantages of advertising with Google Ads Before discussing when to start advertising, it is important to understand, …

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Brandbook

Brandbook: What it is and what constitutes it

Corporate style or "Brandbook" is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. Corporate style not only helps to ensure that all employees and partners of the company adhere to the same standards, but also strengthens ...

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Purchase process

Buyers buying process

The buying process is just a long and complex process called the "buyer buying process and decision making" that took place with the buyer when he bought the product or service. Depending on the purchase size, value, risk and importance in life, the purchase approval process can take from a few seconds (remembering that there are no matches at home, the latter are bought quickly without thinking) to several months (when ...

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