Komunikacija – Jauna idėja

Social network administration: Benefits and purpose

Communication, Marketing, Business / By Tautvydas Zaurynas

In today's digital age, social networks are an integral part of both personal and business life. Companies and brands actively use social networks to reach their audience, spread information and strengthen their brand image. However, in order to maximize the potential of social networks, it is necessary to have a professional social network administration strategy. In this article, we will discuss the benefits of social media...

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When to start promoting a newly created web with Google Ads?

Website, Communication, Marketing, Business / By Tautvydas Zaurynas

Advertising with Google Ads can be an effective way to attract visitors and potential customers to your newly created website. However, to achieve the best results, it is important to choose the right time and prepare accordingly. In this article, we will discuss how and when to start promoting your newly created website with Google Ads. Advantages of advertising with Google Ads Before discussing when to start advertising, it is important to understand, …

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Brandbook: What it is and what constitutes it

Design, Communication, Logo, Marketing, Business / By Tautvydas Zaurynas

Corporate style or "Brandbook" is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. Corporate style not only helps to ensure that all employees and partners of the company adhere to the same standards, but also strengthens ...

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Creating a creative message for your idea

Communication / By Tautvydas Zaurynas

Creative messages - the ability to generate new, unique and acceptable ideas that can be used as ways to solve communicative problems: What and how do we want to say? What message should be created? What means of transmission should be used? Who will deliver the message? Communication messages are often formed by associating them with the gradation of the advertising effect on the user - AIDA model: AIDA model: Attention - draw...

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