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A website template is the foundation on which the entire project is built: a website, an e-shop or even a blog. Choosing a template from a wide range of options can often be difficult, so professionals often select a few of the most suitable ones. Then, all that remains is to choose one from many – the one that best reflects the goal, brand identity and is visually appealing. How to decide when everyone …
Corporate style or "Brandbook" is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. Corporate style not only helps to ensure that all employees and partners of the company adhere to the same standards, but also strengthens ...
Colors have a powerful psychological effect on people, and each color can generate certain emotions, moods and cause various psychological resonances. Research shows that the psychology of color can influence people's behavior, decision-making, and even physiology. We will discuss in more detail how different colors affect the emotional state of people, and what effect they can have in various situations, from purchasing decisions...
