{"id":8622,"date":"2024-06-11T09:28:17","date_gmt":"2024-06-11T07:28:17","guid":{"rendered":"https:\/\/jaunaideja.lt\/?p=8622"},"modified":"2026-03-25T11:35:26","modified_gmt":"2026-03-25T09:35:26","slug":"firminis-stilius-kas-yra-brandbook-ir-ka-jis-sudaro","status":"publish","type":"post","link":"https:\/\/jaunaideja.lt\/en\/brandbook-what-is-and-what-it-consists-of\/","title":{"rendered":"Brandbook: What it is and what constitutes it"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8622\" class=\"elementor elementor-8622\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aba6fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aba6fe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ca4e271\" data-id=\"3ca4e271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4444a58d elementor-widget elementor-widget-text-editor\" data-id=\"4444a58d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Brandbook is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. <a href=\"https:\/\/jaunaideja.lt\/en\/paslauga\/brandbook-creation\/\"><span style=\"text-decoration: underline;\">Brandbook<\/span><\/a> not only helps ensure that all company employees and partners adhere to the same standards, but also strengthens brand recognition and credibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6308700e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6308700e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7846bbc3\" data-id=\"7846bbc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8669f elementor-widget elementor-widget-image\" data-id=\"ce8669f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Brandbook\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1024x1024.jpg 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-300x300.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-150x150.jpg 150w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-768x768.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1536x1536.jpg 1536w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-12x12.jpg 12w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1320x1320.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-600x600.jpg 600w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-100x100.jpg 100w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de62ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de62ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-268d95e9\" data-id=\"268d95e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7888c4ff elementor-widget elementor-widget-heading\" data-id=\"7888c4ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is brandbook?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16807a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16807a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4540863b\" data-id=\"4540863b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c3109ad elementor-widget elementor-widget-text-editor\" data-id=\"5c3109ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-275\"><div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"><div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\"><div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"7e491bf9-ed3c-4347-bec0-a1ee9d558247\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Brandbook is a document that describes and visualizes all the main elements of the brand and the rules for their use. It details all design guidelines, from rules for logo usage to color palettes, fonts, and other visuals. This document is essential to ensure that the brand is consistently and professionally represented in all communication tools.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ea54777 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ea54777\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c894e0e\" data-id=\"c894e0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2348c0c0 elementor-widget elementor-widget-heading\" data-id=\"2348c0c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brandbook structure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-396b4b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"396b4b03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73eab9d7\" data-id=\"73eab9d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ddb823 elementor-widget elementor-widget-text-editor\" data-id=\"75ddb823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-cwyqu-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-cwyqu-1n7m0yu\"><div class=\"flex flex-col pb-9 text-sm\"><div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-265\"><div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"><div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"><div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"8271fa4b-6b2b-4e7d-8813-3b82176391f5\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"gmail_default\"><p>A brandbook usually consists of several main parts, each of which is described in detail below:<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7935dd8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7935dd8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-619a4f72\" data-id=\"619a4f72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c3c5763 elementor-widget elementor-widget-heading\" data-id=\"4c3c5763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Introduction and brand philosophy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e162421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e162421\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77a62404\" data-id=\"77a62404\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7453a53a elementor-widget elementor-widget-text-editor\" data-id=\"7453a53a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This section provides general information about the company, its mission, vision and values. It helps to understand what is the purpose of the brand and how it wants to be perceived in the market. The philosophy of the brand is the basis for all other elements of the document, because it indicates the direction in which all communication should be created.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3943df4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3943df4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0288cd4\" data-id=\"0288cd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa0b52 elementor-widget elementor-widget-image\" data-id=\"afa0b52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"Brandbook\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-1024x1024.jpg 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-300x300.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-150x150.jpg 150w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-768x768.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-1536x1536.jpg 1536w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-12x12.jpg 12w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-1320x1320.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-600x600.jpg 600w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705-100x100.jpg 100w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/78623705.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7386b769 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7386b769\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9efb60\" data-id=\"4c9efb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10471e2a elementor-widget elementor-widget-heading\" data-id=\"10471e2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Logo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c6cd04 elementor-widget elementor-widget-text-editor\" data-id=\"61c6cd04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The logo is one of the most important elements of the brand, so it is given a lot of attention in the corporate style book. This section contains all versions of the logo (such as color and black and white) and the rules for their use. It also specifies minimum sizes, the logo protection zone (the space around the logo that must not contain any other elements) and examples of misuse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25420a7f elementor-widget elementor-widget-heading\" data-id=\"25420a7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Color palette<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0ba343 elementor-widget elementor-widget-text-editor\" data-id=\"2c0ba343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The color palette is another essential element of the brand. This section lists primary and secondary colors and their HEX, RGB and CMYK codes. A color palette helps maintain a consistent visual style across all communication tools, from printed materials to websites and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288d63a1 elementor-widget elementor-widget-heading\" data-id=\"288d63a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Fonts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4796e909 elementor-widget elementor-widget-text-editor\" data-id=\"4796e909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fonts are also an important part of corporate style. Corporate style refers to the primary and secondary fonts used in all company communication channels. This includes font sizes, styles, and rules for using them in different contexts (such as headings and body text).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54eca1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54eca1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34777e1d\" data-id=\"34777e1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59efc49a elementor-widget elementor-widget-heading\" data-id=\"59efc49a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Graphic elements and icons<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bb56f56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bb56f56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b8caf6a\" data-id=\"6b8caf6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0dbb93 elementor-widget elementor-widget-text-editor\" data-id=\"7a0dbb93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-cwyqu-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-cwyqu-1n7m0yu\"><div class=\"flex flex-col pb-9 text-sm\"><div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-265\"><div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\"><div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\"><div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"8271fa4b-6b2b-4e7d-8813-3b82176391f5\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>In addition to the main design elements, the corporate style can also describe various graphic elements and icons used in company communication. These can be illustrations, icons, lines, textures and other decorative elements. This section helps ensure that all visual elements are used consistently and work together.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8154f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8154f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c36560\" data-id=\"9c36560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e914fde elementor-widget elementor-widget-heading\" data-id=\"e914fde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Tone and communication style<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36cb92 elementor-widget elementor-widget-text-editor\" data-id=\"e36cb92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBrand communication style includes not only visual but also verbal aspects. This section describes the tone of the brand. <a href=\"https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/\" target=\"_blank\" rel=\"noopener\"><u>tone of voice<\/u><\/a>) \u2013 how a company should communicate with its audience. This can include style guidelines (such as formal or informal tone), vocabulary recommendations, writing style, and even grammar rules.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171db308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"171db308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e6020fa\" data-id=\"7e6020fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9d33ca elementor-widget elementor-widget-image\" data-id=\"1f9d33ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"Brandbook\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-1024x683.jpg 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-300x200.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-768x512.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-1536x1024.jpg 1536w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-2048x1365.jpg 2048w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-18x12.jpg 18w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-1320x880.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7862375-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8d2e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8d2e76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e96f0f7\" data-id=\"e96f0f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-441e86a elementor-widget elementor-widget-heading\" data-id=\"441e86a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Examples and application guidelines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba26a8 elementor-widget elementor-widget-text-editor\" data-id=\"eba26a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The final corporate style section provides examples of the application of various branding elements. These can be business cards, letter templates, social media posts, advertising layouts and other communication tools. This section helps visualize how the final design solutions should look and ensures that all employees and partners can easily understand and apply the brand style rules.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c83d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c83d24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e406806\" data-id=\"e406806\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1b4525 elementor-widget elementor-widget-image\" data-id=\"a1b4525\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"Brandbook\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-1024x683.jpg 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-300x200.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-768x512.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-18x12.jpg 18w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-1320x880.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130-600x400.jpg 600w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864130.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d50bb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d50bb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e096292\" data-id=\"e096292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd3aa26 elementor-widget elementor-widget-heading\" data-id=\"dd3aa26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is corporate style important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5ed08 elementor-widget elementor-widget-text-editor\" data-id=\"7f5ed08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Corporate identity is an essential tool for every company, as it helps maintain a consistent and recognizable brand image. Consistency is the key to success in building a strong and reliable brand. When all employees and partners of the company follow the same rules, the brand becomes easily recognizable and stands out from the competition.<\/p><p>In addition, corporate style helps to save time and resources. Instead of creating new design solutions from scratch each time, employees can refer to ready-made guidelines. This not only speeds up the work, but also ensures that all design decisions are aligned with the brand identity.<\/p><p>In conclusion, corporate identity is an essential tool for any company seeking to create and maintain a strong, consistent and recognizable brand. This document helps to ensure that all elements of the company's communication are aligned with each other and in line with the brand's philosophy and values.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3c80c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3c80c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688c49a4\" data-id=\"688c49a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a47c5c8 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5a47c5c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/jaunaideja.lt\/en\/paslauga\/brandbook-creation\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Brandbook<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Corporate style or \"Brandbook\" is an essential document for every organization that seeks to maintain a consistent and recognizable image in the market. This document covers all visual and communication standards of the company, specifying how the brand should be represented on all platforms and communication channels. Corporate style not only helps to ensure that all employees and partners of the company adhere to the same standards, but also strengthens ...<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/jaunaideja.lt\/en\/brandbook-what-is-and-what-it-consists-of\/\"> <span class=\"screen-reader-text\">Brandbook: What it is and what constitutes it<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":8637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[476,433,29,435,473],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077.jpg","uagb_featured_image_src":{"full":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077.jpg",2000,2000,false],"thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-150x150.jpg",150,150,true],"medium":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-300x300.jpg",300,300,true],"medium_large":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-768x768.jpg",768,768,true],"large":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1536x1536.jpg",1536,1536,true],"2048x2048":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077.jpg",2000,2000,false],"trp-custom-language-flag":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-12x12.jpg",12,12,true],"mailpoet_newsletter_max":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-1320x1320.jpg",1320,1320,true],"woocommerce_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-100x100.jpg",100,100,true],"shop_catalog":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-300x300.jpg",300,300,true],"shop_single":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-600x600.jpg",600,600,true],"shop_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/06\/7864077-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Tautvydas Zaurynas","author_link":"https:\/\/jaunaideja.lt\/en\/author\/taucius109gmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Firminis stilius arba \u201eBrandbook\u201c yra esminis dokumentas kiekvienai organizacijai, siekian\u010diai i\u0161laikyti nuosekl\u0173 ir atpa\u017e\u012fstam\u0105 \u012fvaizd\u012f rinkoje. \u0160is dokumentas apima visus \u012fmon\u0117s vizualinius ir komunikacinius standartus, nurodydamas, kaip prek\u0117s \u017eenklas turi b\u016bti vaizduojamas visose platformose ir komunikacijos kanaluose. Firminis stilius ne tik padeda u\u017etikrinti, kad visi \u012fmon\u0117s darbuotojai ir partneriai laikyt\u0173si vienod\u0173 standart\u0173, bet ir stiprina&hellip;","_links":{"self":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/8622"}],"collection":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/comments?post=8622"}],"version-history":[{"count":16,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/8622\/revisions"}],"predecessor-version":[{"id":8647,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/8622\/revisions\/8647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/media\/8637"}],"wp:attachment":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/media?parent=8622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/categories?post=8622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/tags?post=8622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}