{"id":5052,"date":"2022-12-24T20:27:13","date_gmt":"2022-12-24T20:27:13","guid":{"rendered":"https:\/\/jaunaideja.lt\/?p=5052"},"modified":"2024-02-19T14:44:23","modified_gmt":"2024-02-19T12:44:23","slug":"kurybiskos-zinutes-kurimas","status":"publish","type":"post","link":"https:\/\/jaunaideja.lt\/en\/creative-messages-creating\/","title":{"rendered":"Creating a creative message for your idea"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5052\" class=\"elementor elementor-5052\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1916948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1916948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c802a39\" data-id=\"c802a39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f456f elementor-widget elementor-widget-text-editor\" data-id=\"35f456f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Creative messages<\/strong> - the ability to generate new, unique and acceptable ideas that can be used as ways to solve communicative problems:<\/p><ul><li><strong>What do we want to say and how?<\/strong><\/li><li>What kind of message do I need to create?<\/li><li>Which transmission tools should be used?\u00a0<\/li><li>Who will deliver the message?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e985c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e985c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5342bd\" data-id=\"c5342bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b9a410 elementor-widget elementor-widget-heading\" data-id=\"5b9a410\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Communication messages are often formed by associating them with advertising\nby the gradualness of the effect on the user - the AIDA model:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b9bbde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b9bbde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13c8108\" data-id=\"13c8108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61588e elementor-widget elementor-widget-text-editor\" data-id=\"c61588e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/management\/aida-model-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong><u>AIDA modelis:<\/u><\/strong><\/a>\n<ul>\n \t<li><strong>Attention<\/strong> - pay attention;\nDrawing attention is a necessary first step.<\/li>\n \t<li><strong>Interest<\/strong> - generate interest;\nOnce attention has been captured, it is necessary to generate interest in the product.<\/li>\n \t<li><strong>Desire<\/strong> - to stimulate a desire to buy;\nCreate a motive to buy the product.<\/li>\n \t<li><strong>Action<\/strong> - trigger action;\nEncourage the consumer to buy.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1d230c\" data-id=\"b1d230c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a06e8f0 elementor-widget elementor-widget-image\" data-id=\"a06e8f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"971\" height=\"841\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/NicePng_apple-store-logo-png_2640728.png\" class=\"attachment-large size-large\" alt=\"Creative messages\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/NicePng_apple-store-logo-png_2640728.png 971w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/NicePng_apple-store-logo-png_2640728-300x260.png 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/NicePng_apple-store-logo-png_2640728-768x665.png 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/NicePng_apple-store-logo-png_2640728-600x520.png 600w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5bd1a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5bd1a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4a7a53\" data-id=\"c4a7a53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de2d01 elementor-widget elementor-widget-heading\" data-id=\"2de2d01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is creative advertising?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dabf7bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dabf7bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6703e88\" data-id=\"6703e88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c6adf elementor-widget elementor-widget-text-editor\" data-id=\"17c6adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order for advertising to deliver the right message, to the right person, at the right time, it must<br \/>b\u016bti:<\/p><ul><li class=\" translation-block\"><strong>Relevance<\/strong> \u2013 ideas must mean something important to the audience.<\/li><li class=\" translation-block\"><strong>Original<\/strong> (Originality) - it must seem that such an idea has never occurred to anyone before.<\/li><li class=\" translation-block\"><strong>Impact<\/strong> (Impact) - advertising with impact has the power of \"stopping\" that comes from an intriguing idea, something the audience has never thought about.<\/li><\/ul><p>This creativity determines <strong>The Big Idea<\/strong> , which expresses the original idea of advertising and forces a change in thinking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98571ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98571ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e355a6b\" data-id=\"e355a6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d884d74 elementor-widget elementor-widget-heading\" data-id=\"d884d74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is important for creative messages to be understood?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d51f742 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d51f742\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e936ca5\" data-id=\"e936ca5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc8b8f elementor-widget elementor-widget-text-editor\" data-id=\"2fc8b8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The three main influences are: <strong>the content of the creative message,<\/strong> structure, format.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f7c03 elementor-widget elementor-widget-image\" data-id=\"d7f7c03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01.jpg\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"650\" height=\"960\" src=\"http:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01.jpg\" class=\"attachment-large size-large\" alt=\"Creative messages\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01.jpg 720w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01-300x221.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01-16x12.jpg 16w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/dwfxyvagv7j01-600x442.jpg 600w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bb373e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bb373e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d54f84\" data-id=\"8d54f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3940237 elementor-widget elementor-widget-heading\" data-id=\"3940237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The content of the creative message:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fc48c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fc48c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81073a2\" data-id=\"81073a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1145f6 elementor-widget elementor-widget-text-editor\" data-id=\"f1145f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>A rational appeal<\/strong> - a tool that creates logical advertising information<br \/>delivered to consumers.<\/li><li><strong>Emotional appeal<\/strong> - a tool that creates emotional advertising<br \/>information is communicated to users.<\/li><li><strong>Moral appeal<\/strong> - a tool that creates valuable advertising information<br \/>delivered to consumers.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61e9c6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61e9c6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1b558e\" data-id=\"d1b558e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71bcfb8 elementor-widget elementor-widget-heading\" data-id=\"71bcfb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rational crepe:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d1cf44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d1cf44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19f74dc\" data-id=\"19f74dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6f6e72 elementor-widget elementor-widget-text-editor\" data-id=\"d6f6e72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A rational crepe objectively and logically shows that the product can provide the desired benefits - it is more perfect, of better quality, more efficient, etc. Rational appeal is product-oriented and focuses on the practical, functional, utilitarian benefits that users want to obtain from the product. The main advertising appeal in the B2B sector.<\/p><p><strong>Types of rational appeals (variations):<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e4973 elementor-widget elementor-widget-text-editor\" data-id=\"14e4973\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Efficiency;<\/li><li>Convenience;<\/li><li>Cheapness;<\/li><li>Naturalness;<\/li><li>Intelligence;<\/li><li>Productivity;<\/li><li>Obedience;<\/li><li>Independent;<\/li><li>Health;<\/li><li>Longevity;<\/li><li>Modernity;<\/li><li>Use of technology;<\/li><li>Security;<\/li><li>Neatness\/cleanliness;<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88a0b65\" data-id=\"88a0b65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d908995 elementor-widget elementor-widget-image\" data-id=\"d908995\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic.png\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"796\" height=\"1024\" src=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-796x1024.jpg\" class=\"attachment-large size-large\" alt=\"Creative messages\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-796x1024.jpg 796w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-233x300.jpg 233w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-768x988.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-1194x1536.jpg 1194w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-1592x2048.jpg 1592w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-1320x1698.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-600x772.jpg 600w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2023\/01\/vol11125_volvo_xc90_polestar_ad_evomagfa-02-scaled.jpg 1990w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f09718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f09718\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57703b8\" data-id=\"57703b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8bda9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8bda9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a81b815\" data-id=\"a81b815\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ccb8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ccb8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-863300f\" data-id=\"863300f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b1e9e elementor-widget elementor-widget-heading\" data-id=\"18b1e9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emotional address<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7392c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7392c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f2e378\" data-id=\"0f2e378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e861fae elementor-widget elementor-widget-text-editor\" data-id=\"e861fae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An emotional appeal tries to evoke positive or negative emotions that can motivate a purchase and is consumer-oriented and focuses on the social and\/or psychological benefits consumers want to receive from the product. Mostly used in the B2C (business to customer) sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f6354 elementor-widget elementor-widget-text-editor\" data-id=\"29f6354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Joy<\/li><li>Love<\/li><li>Sexuality<\/li><li>Humour<\/li><li>Nostalgic<\/li><li>Proudly<\/li><li>Security<\/li><li>Fears<\/li><li>Anger<\/li><li>Sadness<\/li><li>Guilt<\/li><li>Shame<\/li><li>Disgust<\/li><li>Shocking<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ee5479 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ee5479\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21a5f25\" data-id=\"21a5f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cdb85 elementor-widget elementor-widget-image\" data-id=\"c6cdb85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/koronastop.lrv.lt\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"http:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic.png\" class=\"attachment-large size-large\" alt=\"Creative messages\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic.png 1880w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-300x154.png 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-1024x526.png 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-768x395.png 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-1536x789.png 1536w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-18x9.png 18w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-1320x678.png 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/1686171079-iconic-600x308.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cdd624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cdd624\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab28ce\" data-id=\"2ab28ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2746e92 elementor-widget elementor-widget-heading\" data-id=\"2746e92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moral appeal <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d70655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d70655\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffea243\" data-id=\"ffea243\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d05513 elementor-widget elementor-widget-text-editor\" data-id=\"7d05513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Uses motifs directed at the audience's sense of morality, at the audience's perception of what is good and bad.<\/p><ul><li>Mostly used for social and<br \/>to solve ethical problems.<\/li><li>In certain situations, commercial organizations also use moral appeals to support socially responsible ideas.<\/li><\/ul><p><strong>There are several main types of moral (social) motives:<\/strong><\/p><ul><li>The motive of justice. It is used in the advertisements of charity funds and public organizations.<\/li><li>With the motive of environmental protection, it is called to save the environment.<\/li><li>The motive of decency is related to basic moral principles (honesty, kindness, responsibility, etc.), for example, the call not to litter in the city, to pay off debts, etc. i.e.<\/li><li>The motive of sympathy is aimed at the human ability to sympathize, to help another.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-847a2d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"847a2d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df8ca3d\" data-id=\"df8ca3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a835b elementor-widget elementor-widget-image\" data-id=\"71a835b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/camelia.lt\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"512\" src=\"http:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r.jpg\" class=\"attachment-large size-large\" alt=\"Creative messages\" loading=\"lazy\" srcset=\"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r.jpg 1400w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-300x180.jpg 300w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-1024x614.jpg 1024w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-768x461.jpg 768w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-18x12.jpg 18w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-1320x792.jpg 1320w, https:\/\/jaunaideja.lt\/wp-content\/uploads\/2024\/01\/0_KXLdaVVNBx-iZv1r-600x360.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d9f76d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d9f76d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7108bdf\" data-id=\"7108bdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbac7c4 elementor-widget elementor-widget-heading\" data-id=\"cbac7c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The structure of the creative message:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eef04b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eef04b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d60547f\" data-id=\"d60547f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6069456 elementor-widget elementor-widget-text-editor\" data-id=\"6069456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Each advertising message consists of:<\/strong><\/p><ul><li>\u00a0The main statement;<\/li><li>Explanatory parts;<\/li><li>Last argument;<\/li><\/ul><p><strong>Drawing conclusions:<\/strong><\/p><ul><li><strong>In a one-way message<\/strong> only positive arguments are presented. This is usually the message<br \/>more effective when the audience has formed a positive opinion about the communicated object,<br \/>less involved in the buying process, less educated.<\/li><li><strong>In a two-way message<\/strong> both positive and negative arguments are presented. There are such messages<br \/>better when the audience is educated - they do not accept the final conclusions, they want to process it themselves<br \/>provided information and make decisions.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-302c868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"302c868\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0ece3b\" data-id=\"d0ece3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f293702 elementor-widget elementor-widget-heading\" data-id=\"f293702\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative message format:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-649699e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"649699e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef1786\" data-id=\"eef1786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd74aee elementor-widget elementor-widget-text-editor\" data-id=\"fd74aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The style of presentation of the advertising message, the real (physical) form of the message. The message format is influenced by the medium of transmission (channel, carrier).<\/p><p><strong> Message types:<\/strong><\/p><ul><li>Verbal;<\/li><li>Visual;<\/li><li>Both Verbal and Visual Verbal messages are more effective when the consumer is highly engaged in the buying process, while visual messages are more effective when the consumer is not involved in the buying process.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ef763 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ef763\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db1c84\" data-id=\"1db1c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aecfdfa elementor-widget elementor-widget-heading\" data-id=\"aecfdfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to have a creative message?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc22b07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc22b07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c625df\" data-id=\"6c625df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90e76a8 elementor-widget elementor-widget-text-editor\" data-id=\"90e76a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>Visit our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/jaunaideja.lt\/en\/paslauga\/turinio-kurimas\/\">E-shop<\/a><\/span>, where you will find the desired choice from among many choices. Ordering is fast, convenient and simple, and all you have to do is wait for the communication message of your dream!<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0bbabe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0bbabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3dfa65\" data-id=\"f3dfa65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eeb3da elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8eeb3da\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/jaunaideja.lt\/en\/paslauga\/turinio-kurimas\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View offer<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Creative messages - the ability to generate new, unique and acceptable ideas that can be used as ways to solve communicative problems: What and how do we want to say? What message should be created? What means of transmission should be used? Who will deliver the message? Communication messages are often formed by associating them with the gradation of the advertising effect on the user - AIDA model: AIDA model: Attention - draw...<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/jaunaideja.lt\/en\/creative-messages-creating\/\"> <span class=\"screen-reader-text\">Creating a creative message for your idea<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":7912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[433],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704.jpg","uagb_featured_image_src":{"full":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704.jpg",2000,2000,false],"thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-150x150.jpg",150,150,true],"medium":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-300x300.jpg",300,300,true],"medium_large":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-768x768.jpg",768,768,true],"large":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-1536x1536.jpg",1536,1536,true],"2048x2048":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704.jpg",2000,2000,false],"trp-custom-language-flag":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-12x12.jpg",12,12,true],"mailpoet_newsletter_max":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-1320x1320.jpg",1320,1320,true],"woocommerce_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-100x100.jpg",100,100,true],"shop_catalog":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-300x300.jpg",300,300,true],"shop_single":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-600x600.jpg",600,600,true],"shop_thumbnail":["https:\/\/jaunaideja.lt\/wp-content\/uploads\/2022\/12\/4264704-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Tautvydas Zaurynas","author_link":"https:\/\/jaunaideja.lt\/en\/author\/taucius109gmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"K\u016brybi\u0161kos \u017einut\u0117s \u2013 geb\u0117jimas generuoti naujas, unikalias ir priimtinas id\u0117jas, kurios gali b\u016bti panaudotos kaip b\u016bdai komunikacin\u0117ms problemoms spr\u0119sti: K\u0105 ir kaip norime pasakyti? Koki\u0105 \u017einut\u0119 reikia sukurti? Kokias perdavimo priemones reikia naudoti?&nbsp; Kas pateiks \u017einut\u0119? Komunikacin\u0117s \u017einut\u0117s da\u017enai formuojamos siejant juos su reklamos poveikio vartotojui pakopi\u0161kumu \u2013 AIDA modeliu: AIDA modelis: Attention &#8211; atkreipti&hellip;","_links":{"self":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/5052"}],"collection":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":96,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/5052\/revisions"}],"predecessor-version":[{"id":7914,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/posts\/5052\/revisions\/7914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/media\/7912"}],"wp:attachment":[{"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/categories?post=5052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaunaideja.lt\/en\/wp-json\/wp\/v2\/tags?post=5052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}